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Now, the more observant amongst you will have noticed that it doesn't make any reference to Rioja anywhere on the label. This is because Rioja have a fixed quota of the amount of wine they are allowed to produce. This practice is not unheard of, in neighbouring Portugal there is a strict quota when it comes to the production of Port wine. So this is not technically a Rioja, but being produced in the Rioja Alavesa region, to all intents in purposes it is! Confused? Me too. Essentially, what we're talking about here is a declassified Rioja. what does this mean to you? It means you can enjoy all the cracking flavour of Spain's most famous wine-producing region at half the cost... that has to make sense doesn't it?!