Pinot Noir is at home in many areas of the world and is a grape that winemakers aspire to produce great wines with. It is the workhorse grape of Burgundy, producing some of the most expensive, iconic wines in the world. When made well the wines have a wonderful soft and silky character, when made badly the juice is better left in the bottle!
In Germany the grape takes on a different name, Spätburgunder. Ernst's fresh approach to marketing wines from such a traditional region saw him take the more common name and, from my perspective, how that helps; Spätburgunder Rosé is not so catchy.
You can read more about Pinot Noir by clicking here.