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You may be asking ‘why is he going on about this?’ but the reason is, as some of our longer-standing customers will know, this name used to lend itself to this very wine. The name change is not just purely aesthetic (let’s face it the pronunciation does not roll off the tongue). They have actively pushed away from the old ’co-op’ image and are now a fully functioning private winery, aiming to produce quality wines at affordable prices. I have little more to add to this than to say that as far as I am concerned this has been very successful and the fact that we’re now stocking more of their wines than we ever used to is an indictment of this.
Wine Co-ops
Owned by its members, usually vineyard owners, who each provide grapes to the pool from which different wines are made. They are normally focused upon the production of bulk wine at cheaper price points.